But the company only bans advertisers if its automated systems predict the marketers are at least 95% certain to be committing fraud, the documents show. If the company is less certain – but still believes the advertiser is a likely scammer – Meta charges higher ad rates as a penalty, according to the documents.

Facebook’s system is a scam. First, the “95% certain” threshold seems ridiculously low, especially considering Meta’s investment in AI. The standard should be two nines (99%) with a stated goal of getting to three, five, or even seven nines. If ad-supported platform companies won’t impose this upon themselves, Congress should. Unfortunately, neither is likely to happen any time soon.

Second, it seems the ‘punishment’ for the sneakiest fraudsters — those that get past the 95% threshold but still seem likely to be a scammer — would simply force those folks to focus their efforts on higher dollar and/or volume scams that will justify paying the higher ad rates. Oh, and Facebook collects higher revenue from these folks, too.

What a joke.

tags: socialmedia meta facebook

posted by matt in Sunday, November 9, 2025