Earlier this year, the 12-foot tall, 560-pound Twitter logo that used to sit atop the company's San Francisco headquarters was auctioned off for $34,000. Now, we know who bought it and what became of the sign: it was blown up in the Nevada desert as part of an elaborate stunt to promote an online marketplace app.
Add the fiery death of Larry the Twitter Logo sign to the list of silly and ineffective tech marketing gimmicks. They didn't even give Larry a suitable pyre, opting instead, perhaps, to spend those funds on Cybertrucks to tow him to his presumed final resting place. Ah, yes, tech marketing continues to be...stupid.
posted by matt in Wednesday, June 18, 2025