Prince told Axios that 10 years ago, Google sent a publisher one visitor for every two pages it had crawled. Six months ago, the ratio was one visitor for every six pages, and now it's one for every 18. OpenAI sent one visitor to a publisher for every 250 pages it crawled six months ago, while Anthropic sent one visitor for every 6,000 pages. These days, OpenAI sends one visitor to a publisher for every 1,500 pages, whereas Anthropic sends one visitor for every 60,000 pages.
We’re quickly going from the “I just read the headline” era to the “I just read what AI gave me” era. Publishers are hosed until the AI companies realize they need them and figure out a way to compensate them.
tags: publishing ai news
posted by matt in Saturday, June 21, 2025