Canon released their Q1/2025 financial report: price increase confirmed - Photo Rumors (
photorumors.com)
Q: Please talk about the status of the price increase. If additional tariffs are passed on to product prices, how much of a price increase will we see in the end market?
A: We have notified major dealers that we will raise prices and are in the process of estimating the timing and amount of the increase.
This is a quote from the Q&A following Canon's announcement of its 2025 Q1 financial results. I thought this particular question, and Canon's answer, provides a succinct reminder of how tariffs actually work — producers raise prices to cover the tariff, and consumers pay more. Period.
But, hey, they protect the domestic camera manufacturers, right?
tags: photography tariffs
posted by matt in Sunday, April 27, 2025