October 20, 2021


Facebook is planning to rebrand the company with a new name (theverge.com)

"Facebook is planning to change its company name next week to reflect its focus on building the metaverse....The coming name change...is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail."

I'm not sure that an effort to focus on the metaverse will help Facebook's real branding challenge — the distrust people have for the company. Telling people that the company is "bigger than social media" and wants to "build the metaverse" will probably hurt the level of trust people have for Facebook, not help it. Especially when so many people have no idea what the "metaverse" is. It does sound scary and all-encompassing, though.

tags: techfacebooksocial

link published in /2021/10/20