Content about facebook

Meta caught an Israeli marketing firm running hundreds of fake Facebook accounts (engadget.com)

In all, Meta’s researchers uncovered 510 Facebook accounts, 11 pages, 32 Instagram accounts and one group that were tied to the effort, including fake and previously hacked accounts. The accounts posed as “Jewish students, African Americans and ‘concerned’ citizens” and shared posts that praised Israel’s military actions and criticized the United Nations Relief and Works Agency (UNRWA) and college protests. They also shared Islamaophobic comments in Canada, saying that “radical Islam poses a threat to liberal values in Canada.”

I've really struggled with social media over the last several years. I hate most of the major platforms for the endless scroll and the mindlessness it promotes. And the constant question about the authenticity of every post is...exhausting. I dialed back my Facebook use first, years ago. Weirdly, though, I'm slowly returning to that and dropping Instagram and Twitter/X (I never rally "did" TikTok). Why now for Facebook? I don't know, really, as I'm just now thinking about it. Maybe it has something to do with the authenticity it provides. My interactions there are, for the most part, with people I've actually met in person at some point in my life. There's something comforting about having those real world relationships as a foundation for online interactions.

Or maybe I'm just getting older.

tags: tech facebook

posted by matt in Wednesday, May 29, 2024

Facebook is planning to rebrand the company with a new name (theverge.com)

"Facebook is planning to change its company name next week to reflect its focus on building the metaverse....The coming name change...is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail."

I'm not sure that an effort to focus on the metaverse will help Facebook's real branding challenge — the distrust people have for the company. Telling people that the company is "bigger than social media" and wants to "build the metaverse" will probably hurt the level of trust people have for Facebook, not help it. Especially when so many people have no idea what the "metaverse" is. It does sound scary and all-encompassing, though.

tags: tech facebook social

posted by matt in Wednesday, October 20, 2021

Facebook asks users to opt into activity tracking ahead of iOS 14 changes | Engadget (engadget.com)

Facebook will begin asking for permission to track you only because Apple is forcing it to do so. Don't forget this when Zuckerberg uses it for virtue signaling later.

tags: facebook privacy

posted by matt in Sunday, February 21, 2021