Vision Pro Bites Dog (daringfireball.net)
A headline like, say, “Vision Pro Sales Are Exactly in Line With Expectations” is not going to hit people as a big story, but “Apple Sharply Scales Back Production of Vision Pro” does. It’s the same reason the classic “Man Bites Dog” grabs attention but “Dog Bites Man” does not.
Gruber’s critique of recent reporting on Vision Pro sales reminds us that “enrage to engage” is nothing new. Headlines have to draw people into the story, whether it’s in print or online, and whether its subject is politics or…tech financial data. I try to never forget that.
On the Vision Pro itself, I’m still intrigued and I hope Gruber is right that estimated sales figures are in line with Apple’s internal expectations because that would likely maintain momentum on the project. I did the in-store demo once and I was immediately enthralled. I left the store with my mind on fire about potential uses…and without a headset. I just can’t justify the price tag.
But, if Apple continues to move it forward, and the price comes down as a result, I can see myself buying one in the future.